Jacob Topley's Media Blog

Tuesday 11 October 2011

Similar Campaigns

Posted by JacobTopley at 02:22

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1 comment:

Miss B25 October 2011 at 05:23
Analyse them!!
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Project Brief

Poor health caused by lifestyle choices is an international problem, particularly in richer countries like the UK. One Step 21 is a group dedicated to combating this trend by helping us all to take one step towards improving our lives in the 21st century. The group believes that we can all have a healthier lifestyle if we each take simple informed actions to improve our general well-being. One Step 21 is developing a new campaign to help us to identify the simple steps we could take every day at home, at school and at work, to improve the quality of our lives and of those around us.
As a student aware of the impact the media can have on its audience, One Step 21 would like you to contribute to their campaign in your local area or nationally. This might focus on the health and lifestyle issues facing people in your own region, area or community.
You will need to investigate the current issues surrounding health and lifestyles, and how these can be improved. You will also need to research the specific ways in which this could affect people in your local region, area or community. As part of your research, you will need to use some of your findings to identify and justify your choice of target audience. You will then need to develop your own ideas for promoting healthy lifestyles via the local or national media.
You will need to plan and produce an integrated campaign using two of the following media forms:
• Print and Electronic Publishing, including newspapers, comics, magazines
• Moving Image, including television, film and video
• Radio, including commercial, network, public broadcasting, community etc.
• Web-based Technologies / New Media, including websites, podcasts and gaming
Your teacher has been asked to act as an agent for One Step 21 and is fully committed to this initiative. Your teacher will set you a strict deadline which you must observe.

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